The Vera Projects

Founder | AI Product & Design Operator

Technology venture focused on AI-native product development, product design, and new operating models for building software with human and AI collaboration.

Renify.app — Co-Founder | Product & UX Lead

• Co-founded and built Renify, a two-sided home services marketplace connecting homeowners with vetted service professionals across renovations, repairs, lawn care, cleaning, moving, junk removal, and ongoing maintenance.
• Designed and built the product end-to-end, from information architecture and interaction design through the shipped, installable application.
• Developed AI-assisted experiences including transparent pricing, service matching, contractor workflows, and project management.
• Used Renify as the foundation for developing a repeatable AI-assisted product development methodology.

Team ZERO — AI Product Organization

• Built a 22-agent AI product organization spanning Product, UX/UI, UXR, Development, Architecture, QA, Content, and Creative.
• Designed an AI Orchestrator to coordinate specialized agents, workflows, dependencies, priorities, approvals, and project execution.
• Established an Agile/Kanban operating model connecting Discovery → Strategy → UX → Development → QA → Design Validation → Release.
• Created human-in-the-loop workflows where AI agents collaborate on specialized work while humans maintain strategy, governance, and final approval.
• Built reusable AI roles, workflows, standards, and quality gates that can be deployed across multiple technology projects.

LOWES

Sr. Manager, Product Design UX/UI | AI Product & Transformation

Lowes is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States.

• Led UX/UI strategy and design teams across enterprise retail, store operations, supply chain, distribution, and AI-enabled products.
• Built and mentored UX/UI teams through hiring, coaching, career development, and performance leadership.
• Introduced AI-augmented product design workflows across research synthesis, wireframing, prototyping, documentation, and design exploration.
• Established Agile/Kanban UX practices connecting Discovery, UXR, Product, Design, Engineering, and delivery.
• Partnered with Product and Engineering leadership to align UX strategy with enterprise technology and product roadmaps.
• Led Discovery Workshops, field research, journey mapping, UX audits, and workflow redesign across complex operational environments.
• Modernized enterprise experiences through design systems, reusable UX patterns, and standardized product design practices.
• Directed UX across AI, mobile, desktop, and tablet experiences supporting store associates, RDCs, IDCs, and supply-chain operations.
• Led products spanning Inventory, Product, Receiving, Physical Inventory, Yard & Inbound, Planning & Staging, Putaway/Replenishment, Picking, Shipping/Outbound, and Task Management.

GPC - Genuine Parts Company (NAPA)

Sr. Manager Product Design UX/UI

Genuine Parts Company is an American service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials.

• Led UX for PROlink across Napa, mechanic shops, and B2C platforms.
• Scaled the design org from 5 to 45+ in one year; defined roles and career ladders.
• Managed performance reviews, career development, promotions, and team structure.
• Owned hiring strategy for FTEs and contractors, ensuring skill alignment and team scalability.
• Used AI tools to enhance research analysis, automate repetitive tasks, and improve design velocity.
• Trained teams on design thinking, discovery, and stakeholder alignment.
• Partnered with UXR to develop a research roadmap aligned to quarterly goals.
• Drove cross-functional alignment through retrospectives, weekly syncs, and roadmap planning.
• Oversaw design system rollout to improve consistency and reduce duplication across teams.
• Championed team culture, psychological safety, and continuous feedback practices.

Lowes

Lead UX/UI Product Design

• Conducted Design Thinking and Discovery Workshops.
• Led a team of UX/UI Architects, providing training and mentorship.
• Oversaw multiple areas, including Assisted Checkout, Mobile Checkout, Self Checkout,

Meijers

Sr. Manager UX/UI Product Design

Meijer is a Grand Rapids, Michigan-based retailer that operates more than 240 super centers and grocery stores in six states throughout the Midwest, having more than 70,000 employees

• Managed contractor hiring and led the Shopping Vertical (Home Page, Product Listing Page, Product Detail Page, and Cart) for B2C.
• Directed the Illustration Team for web, mobile apps, and marketing materials.
• Spearheaded Home Page redesign through Design Sprints, inspired by the Google Ventures model.
• Conducted Design Thinking and Discovery Workshops, training eCommerce associates across various verticals.
• Led a team of UX Architects, providing training and mentorship.
• Coordinated usability testing with UserTesting.com and Usability Science.
• Championed UX best practices, strategies, and methodologies.
• Developed sitemaps, wireframes, information flow diagrams, visual storyboards, user personas, and user stories.

LexisNexis

Manager UX/UI Product Design

LexisNexis® is a leading global provider of content critical applications that designs advanced data centered solutions to government agencies, law enforcement, and academic markets like the FBI, CIA, and the NSA.

• Led Hiring of FTE and Contractors.
• Led many UX squads/teams
• Led the Web Interface used across the US by 18,000+ Law Enforcement Agencies.
• Attained the highest usability ratings from FBI, CIA & NSA on data critical applications designed from scratch.
• Trained associates across the LexisNexis Big Data platforms.
• Mentored UX/UI Associates
• Led and Coordinated Usability Testing with the FBI, CIA, & NSA.
• Evangelized and advocate for User Experience best practices, strategies, techniques, and
• methodologies
• Facilitated and trained associates on how to create sitemaps, wireframes, information flow diagrams, visual storyboards, user persona documents, and user stories

Silver Back Concepts, LLC.

Director eCommerce

Silver back Concepts is a High Performing Digital Marketing Boutique Agency that supports small to large size companies on areas such as online brand strategy, website architecture, e-commerce shopping, digital marketing strategies, acquisition, retention, e-mail, application development and integration.

Served as the Director of eCommerce. Founded this company to keep pushing the boundaries of learning by experimenting and applying the latest technology concepts and digital marketing techniques to companies see

• Led teams in Ukraine, China, and Serbia
• Led Development, Analytics, User Experience, and Digital Marketing Team
• Advocated Agile Methodologies across all teams
• Secured organic traffic was maximized by focusing on the creation of high quality content and effective monitoring of the quality of code for smart crawling
• Designed and Implemented a highly productive Experience Map that allowed for fast results on conversion and a significant increase in traffic through the purchasing funnel

Youtube

Lead UX/UI Product Design

• Led the Mobile UX/UI team
• Led and oversaw the design of the YouTube Channel
• Incorporated the Mobile Governance and Best Practices
• Wrote documentation on how to create Usability Testing, Personas, and User Demographics
• Led the growth and helped scale the Experience discipline
• Led and conducted Design Sprints research, including stakeholder and end-user interviews

Office Depot Office Max

Manager UX/UI Product Design

Office Depot is the 5th Largest e-Commerce Retailer in the US with more than 15 million monthly visitors to its sites and more than $5 billion in online revenue/year (up to 33% of visits are to Mobile sites and Apps).

• Led Hiring of FTE and Contractors.
• Led many UX squads/teams
• Trained associates across B2C and B2B on the eCommerce platforms.
• Mentored UX/UI Associates
• Led and Coordinated Usability Testing across all platforms desktop, tablet, and mobile.
• Evangelized and advocate for User Experience best practices, strategies, techniques, and
• methodologies
• Facilitated and trained associates on how to create sitemaps, wireframes, information flow diagrams, visual storyboards, user persona documents, and user stories

Homes.com

Senior UX/UI Designer

Homes.com provides advertising and marketing services to help real estate professionals connect with homeowners, buyers, and sellers.

• Developed CSS cross-platform/browser-compatible production-ready solutions in IE6, IE7, IE8. IE9, Chrome, Safari, and Firefox.
• Built CSS cross-platform/browser solutions and ensure link integrity and overall quality.
• Managed testing of finalized sites for stability and work load performance.
• Performed media editing and conversion for fusing into site designs.
• Built SEO/semantic solutions for client sites to improve the site authority and organic strength.
• Managed the design of digital promotional materials for marketing department to increase consumer engagement.