Meijer faced a significant challenge with its homepage and the process of adding items to the cart. The homepage had been managed by the marketing team for the last four years and was owned by six different areas of the company, including a managing director and a VP. Each had their own vision of what the homepage should be, making alignment a real challenge.

Given my experience running design sprint workshops at Home Depot, I took the initiative to lead the first-ever design sprint workshop at Meijer. This approach allowed us to conduct a competitive analysis, collaborate with research teams to gather current customer feedback on the homepage, and set a clear direction.

I conducted individual stakeholder interviews with the six main directors and the VP who owned the site, using affinity mapping to align their ideas. I then brought these insights into the design sprint, where we reviewed pain points, crafted “How Might We” (HMW) statements, assessed technology constraints, and defined what success would look like. We even gave everyone the opportunity to sketch their ideal homepage.

After voting on the ideas, we developed the first rough draft of the homepage and tested it. The feedback from users was overwhelmingly positive—they appreciated how the new layout made grocery shopping faster and more efficient.