The Home Depot aimed to enhance its Pro customer segment by developing a dedicated Pro website that reflects the familiar Home Depot experience while adding significant value to the Pro shopping journey. Through extensive testing of over 10 interactive designs and prototypes, the company sought to create a platform tailored to the needs of its Pro users.

Insights from competitor analysis revealed key strategies such as adaptive content, personalized homepages, and strong brand penetration. The Home Depot saw opportunities to leverage its brand strength by offering personalized content and streamlining the shopping process for busy professionals. Research-driven insights confirmed that Pro customers prioritize efficiency, with a “desktop-first” approach for large orders and frequent in-store purchases.

Based on this research, the solution was a clean, modular homepage designed to be modern and user-friendly. Key features include a segmented banner for marketing, personalized content, and quick access to frequently used tools like order tracking and account management. This design ensures that Pro users can easily find what they need, manage multiple job sites, and access exclusive benefits.

The MVP launch was guided by insights from Pro customers, who emphasized the importance of relevant tools, inventory transparency, and personalized experiences. Pain points, such as the need for fewer clicks to access purchase history and more prominent personalized recommendations, were addressed in the final design. This approach allowed The Home Depot to confidently roll out a Pro experience that meets the specific needs of its professional customers.

Problem Statement:
The visual and left-hand navigation for filtering presents complexities for customers that need to be addressed.
Opportunity: Consolidate filtering components into a comprehensive strategy that improves all aspects of navigation and search filtering.

Goals:
Define strategies and concepts for an essential recommendations container on the PIP (Product Information Page).
Conduct usability tests on prototype solutions developed during the five-day workshop with cross-functional teams to identify areas for improvement in the recommendations containers.

Resolution:
To address this, I initiated a Discovery Workshop. We created several wireframe designs and conducted user testing. We identified four types of components based on the product that would determine how the Visual Filter should be displayed.

• • Home Depot – DIY Project Selling – Link
  • Home Depot – Google Home Conversation Flow – Link
  • Home Depot – Home Page Floating FAQ – Link
  • Home Depot – Chat Bot Conversation Flow – Link
  • Home Depot – Chat Bot – Link
  • Home Depot – New Mega Menu for B2B – Link
  • Home Depot – QuickBooks – This allows you to export your Home Depot purchases to QuickBooks – Link
  • Home Depot – Custom Catalog is like a wedding registry but for Projects – Link
  • Home Depot – B2B Project Management List– Ability to build projects and keep track of them – Link