When I joined Home Depot, I partnered with another lead in the Digital Space to introduce the Design Sprint methodology, a structured and efficient problem-solving tool increasingly adopted by leading enterprises. We initiated a pilot group to tackle the redesign of key features, including the Home Page, Chat Bot, and Google Voice.
The 5-day Design Sprints proved transformative. Within that compressed timeframe, we moved from initial research and competitive analysis to stakeholder interviews, problem statement, pain point identification, and “How Might We” (HMW) questions, all while navigating technical constraints and defining success metrics. The process ensured that we had a holistic view of both user needs and business goals.
A crucial part of the sprint was the Crazy 8 exercise, where each team member rapidly sketched their version of the Home Page, Chat Bot, or Google Voice. This approach fostered creativity and ensured that every voice was heard. We then prioritized the best ideas through team voting, leading to the development of quick UX comps and prototypes. This iterative approach allowed us to rapidly test assumptions and refine solutions through moderated user testing.
The results were remarkable—each project achieved significant success, not just in terms of user experience but also in aligning cross-functional teams and accelerating decision-making. The methodology’s impact was so compelling that my partner and I conducted a roadshow to scale this approach across the organization. We trained numerous teams on both the digital and enterprise sides, effectively embedding the Design Sprint process into the company’s DNA.
Due to my extensive experience with these sprints, I’ve developed a streamlined approach that condenses the Design Sprint process into just 8 hours, without sacrificing the quality of outcomes. This is a unique method that I share with companies once they bring me on board, allowing them to benefit from rapid innovation.
In addition to facilitating all workshops, I also focus on training both junior and senior UX professionals at every company I work with, ensuring that the knowledge and skills are passed on to the entire team.
Beyond Home Depot, I successfully applied the Design Sprint methodology at Meijer, where it played a pivotal role in redesigning their home page, and at Napa, where it was instrumental in a comprehensive overhaul of their B2B experience, including everything from user flows to the final UI.
In each case, the Design Sprint not only delivered innovative solutions but also empowered teams, fostered collaboration, and created a culture of rapid, user-centered design.
