Overview:
I was contracted by ADT.com to lead a UX/UI redesign focused on improving the shopping and checkout experience for home alarm system packages on desktop.

Challenge:
The existing site made it difficult for users to compare alarm system packages and understand which equipment was included. Some product pages displayed inconsistent information, leading to user confusion and drop-offs during checkout.

Approach:

• Redesigned the product pages to clearly display double packages with detailed equipment lists.

• Streamlined the add-to-cart and checkout flow to reduce friction and improve clarity.

• Created a more intuitive, visual layout that allowed users to quickly compare and select alarm systems.

Outcome:
The new design simplified the shopping experience and led to a 25% increase in sales, making it easier for customers to explore, select, and purchase the right security package for their home.