Overview:
I was contracted by MotorStore.com to lead a complete UX/UI redesign aimed at improving the online shopping experience and increasing overall sales conversion.

Challenge:
The existing desktop and mobile sites had outdated interfaces, unclear navigation, and a cluttered product layout, which led to low user engagement and high cart abandonment rates.

Approach:

• Conducted a UX audit to identify key usability pain points.

• Simplified the navigation and product filtering process.

• Introduced a modern, responsive design system for both desktop and mobile.

• Enhanced the visual hierarchy to highlight promotions and product details.

Outcome:
The redesign resulted in a 35% increase in sales, improved user engagement metrics, and positive customer feedback regarding ease of use and overall experience.