Resume
Experience
LOWES
03.2024 - PresentSr. Manager Product Design UX/UI
Lowes is an American retail company specializing in home improvement. Headquartered in Mooresville, North Carolina, the company operates a chain of retail stores in the United States.
- Led a team of UX/UI Architects with mentorship, training, and defined growth paths (Jr. to Manager).
- Integrated AI tools to speed up wireframing, prototyping, and user research synthesis.
- Hired and onboarded FTEs and contractors across multiple verticals.
- Facilitated design thinking and Discovery Workshops to align teams on vision and user needs.
- Collaborated with UXR to build an AI-enhanced research roadmap and prioritize initiatives.
- Aligned UX strategy with quarterly product and engineering roadmaps.
- Championed UX in Agile ceremonies and retrospectives to improve collaboration.
- Delivered 360° reviews and feedback to support team growth and performance.
- Ran weekly team syncs to balance workload and sustain team efficiency.
- Oversaw and led multiple areas, including
- AI – Mobile Apps – Instore Associate
- Product App, Inventory, Manager Portal, Receiving, Physical Inventory
- AI – Desktop / Tablet – Instore Associate
- Physical Inventory, Receiving Vendor, Receiving Store
- AI – Desktop & Mobile Apps for RDC and IDC:
- Managed applications for Yard & Inbound, Planning/Staging, Receiving, Putaway/Replenishment, Picking, Robotic Depalletization & Labeling, Shipping/Outbound, Task Management, and Issue Resolution.
GPC - Genuine Parts Company (NAPA)
04.2023 - 03.2024Sr. Manager Product Design UX/UI
Genuine Parts Company is an American service organization engaged in the distribution of automotive replacement parts, industrial replacement parts, office products and electrical/electronic materials.
- Led UX for PROlink across Napa, mechanic shops, and B2C platforms.
- Scaled the design org from 5 to 45+ in one year; defined roles and career ladders.
- Managed performance reviews, career development, promotions, and team structure.
- Owned hiring strategy for FTEs and contractors, ensuring skill alignment and team scalability.
- Used AI tools to enhance research analysis, automate repetitive tasks, and improve design velocity.
- Trained teams on design thinking, discovery, and stakeholder alignment.
- Partnered with UXR to develop a research roadmap aligned to quarterly goals.
- Drove cross-functional alignment through retrospectives, weekly syncs, and roadmap planning.
- Oversaw design system rollout to improve consistency and reduce duplication across teams.
- Championed team culture, psychological safety, and continuous feedback practices.
Lowes
01.2023 - 04.2023Lead UX/UI Product Design
- Conducted Design Thinking and Discovery Workshops.
- Led a team of UX/UI Architects, providing training and mentorship.
- Oversaw multiple areas, including Assisted Checkout, Mobile Checkout, Self Checkout,
Meijers
02.2022 - 01.2023Sr. Manager UX/UI Product Design
Meijer is a Grand Rapids, Michigan-based retailer that operates more than 240 super centers and grocery stores in six states throughout the Midwest, having more than 70,000 employees
- Managed contractor hiring and led the Shopping Vertical (Home Page, Product Listing Page, Product Detail Page, and Cart) for B2C.
- Directed the Illustration Team for web, mobile apps, and marketing materials.
- Spearheaded Home Page redesign through Design Sprints, inspired by the Google Ventures model.
- Conducted Design Thinking and Discovery Workshops, training eCommerce associates across various verticals.
- Led a team of UX Architects, providing training and mentorship.
- Coordinated usability testing with UserTesting.com and Usability Science.
- Championed UX best practices, strategies, and methodologies.
- Developed sitemaps, wireframes, information flow diagrams, visual storyboards, user personas, and user stories.
LexisNexis
7.2015 - 1.2017Manager UX/UI Product Design
LexisNexis® is a leading global provider of content critical applications that designs advanced data centered solutions to government agencies, law enforcement, and academic markets like the FBI, CIA, and the NSA.
- Led Hiring of FTE and Contractors.
- Led many UX squads/teams
- Led the Web Interface used across the US by 18,000+ Law Enforcement Agencies.
- Attained the highest usability ratings from FBI, CIA & NSA on data critical applications designed from scratch.
- Trained associates across the LexisNexis Big Data platforms.
- Mentored UX/UI Associates
- Led and Coordinated Usability Testing with the FBI, CIA, & NSA.
- Evangelized and advocate for User Experience best practices, strategies, techniques, and
- methodologies
- Facilitated and trained associates on how to create sitemaps, wireframes, information flow diagrams, visual storyboards, user persona documents, and user stories
Silver Back Concepts, LLC.
01.2010 - 01.2016Director eCommerce
Silver back Concepts is a High Performing Digital Marketing Boutique Agency that supports small to large size companies on areas such as online brand strategy, website architecture, e-commerce shopping, digital marketing strategies, acquisition, retention, e-mail, application development and integration.
Served as the Director of eCommerce. Founded this company to keep pushing the boundaries of learning by experimenting and applying the latest technology concepts and digital marketing techniques to companies see
- Led teams in Ukraine, China, and Serbia
- Led Development, Analytics, User Experience, and Digital Marketing Team
- Advocated Agile Methodologies across all teams
- Secured organic traffic was maximized by focusing on the creation of high quality content and effective monitoring of the quality of code for smart crawling
- Designed and Implemented a highly productive Experience Map that allowed for fast results on conversion and a significant increase in traffic through the purchasing funnel
Youtube
01.2010 - 01.2016Lead UX/UI Product Design
- Led the Mobile UX/UI team
- Led and oversaw the design of the YouTube Channel
- Incorporated the Mobile Governance and Best Practices
- Wrote documentation on how to create Usability Testing, Personas, and User Demographics
- Led the growth and helped scale the Experience discipline
- Led and conducted Design Sprints research, including stakeholder and end-user interviews
Office Depot Office Max
06.2011 - 08.2014Manager UX/UI Product Design
Office Depot is the 5th Largest e-Commerce Retailer in the US with more than 15 million monthly visitors to its sites and more than $5 billion in online revenue/year (up to 33% of visits are to Mobile sites and Apps).
- Led Hiring of FTE and Contractors.
- Led many UX squads/teams
- Trained associates across B2C and B2B on the eCommerce platforms.
- Mentored UX/UI Associates
- Led and Coordinated Usability Testing across all platforms desktop, tablet, and mobile.
- Evangelized and advocate for User Experience best practices, strategies, techniques, and
- methodologies
- Facilitated and trained associates on how to create sitemaps, wireframes, information flow diagrams, visual storyboards, user persona documents, and user stories
Homes.com
2010- 2011Senior UX/UI Designer
Homes.com provides advertising and marketing services to help real estate professionals connect with homeowners, buyers, and sellers.
- Developed CSS cross-platform/browser-compatible production-ready solutions in IE6, IE7, IE8. IE9, Chrome, Safari, and Firefox.
- Built CSS cross-platform/browser solutions and ensure link integrity and overall quality.
- Managed testing of finalized sites for stability and work load performance.
- Performed media editing and conversion for fusing into site designs.
- Built SEO/semantic solutions for client sites to improve the site authority and organic strength.
- Managed the design of digital promotional materials for marketing department to increase consumer engagement.

